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Why does diaper adoption
remain low in India?

Continued Stigma

Sufferers take up to 1.5 years to adopt diaper use.

Lack of Awareness

Users think diapers are bulky and worn by “old people”.

Pricing Myths

Diapers are thought of as “expensive products”.

India’s No. 1 Adult Diaper Brand,
Friends, Pledges To Change This!

Same Quality, Better Price

Silver Jubilee Prices would not have been possible without the support of our chemist partners.

These Friends Champions have worked with us to reduce their own margins, passing on cost benefits to you. Now more Indians can now afford the product.

Celebrating 25 Years of Friends!

Thank you to our trusted partners,
and YOU, our beloved customers!

25 Years would not have
been possible without you!